For Immediate Release
June 19, 2006
Media Contact Information:
Sherry Meadows Lewis,
Public Relations Department
(407) 478-1700
slewis@menopausethemusical.com
New Magazine from the Creator of
Menopause The Musical® Gives a
Voice to Baby Boomer Women 40+
me* Magazine Inspired by Hit Show’s Success
Orlando, FL – The voice of the baby boomer generation just got louder. Jeanie Linders, who through her international hit show Menopause The Musical® gave a voice to women previously making “the silent passage” through menopause, announces the launch of me*, *my entertainment! *my empowerment, bringing to the forefront issues that affect nearly 40 million baby boomer women throughout the United States alone.
The new bimonthly magazine’s September/October 2006 debut issue replaces the concluding W4W VOICES magazine, introducing a complete redesign with a new, larger format and expanded editorial content geared toward the body and spirit of women age 40+.
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In additional to subscriptions, the new magazine will continue to be distributed at no charge at all Menopause The Musical® shows, as well as to women’s health centers and other outlets, assuring a rate base of more than 300,000 highly desirable 40-plus women readers. With 80 million baby boomers turning 50 at the rate of 10,000 everyday and dominating the marketplace with nearly $1 trillion in spending and investments, this audience provides unusual depth and buying power in the American marketplace. The new me* Magazine promises to assist this group in navigating everything from health and financial issues to fitness and fashion to food and the arts.
The title of the magazine, me*, *my entertainment! *my empowerment, references the fact that the magazine will include topical articles, interviews and a source bank that fulfills the mission of the publication – to entertain and empower. Linders says the potential of the magazine is enormous because of its uniquely different focus for women “who may not be a size 2 with a perfect life, but look at life with experience and honesty.”
Guided by Publisher/Editor Linders, me* Magazine will be published bimonthly out of Florida, with Marianne Gray serving as its managing editor. Gray previously served as the managing editor of W4W VOICES magazine. The new magazine will be offered at a special introductory rate of $12.95 for a one-year subscription (six issues).
TOC Productions, Inc., is also home to the Entertainment To Empowerment Foundation and serves as a production company for the Menopause The Musical® show, which was also written by Linders.
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For more information or to subscribe, visit www.memagazine4u.com. There you will find downloads for the media kit, a table of contents for the first issue, and an editorial calendar for upcoming issues.
For advertising information, contact Barbara Lombard at (407) 478-1700, ext. 1960, or email blombard@memagazine4u.com.
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For Immediate Release
August 17, 2006
Media Contact Information:
Mary Richard
Public Relations Department
(321) 274-1970
mrichard@menopausethemusical.com
PREMIER ISSUE OF me* MAGAZINE CELEBRATES
THE CHANGING FACE OF THE AMERICAN SPOKESWOMAN
New Magazine Driven by Fast-growing Baby Boomer Women’s Market
Orlando, FL – Sally Field, Chris Evert and Shari Belafonte grace the cover of the premier September/October 2006 issue of me* (*My Entertainment, *My Empowerment) Magazine, the nation’s only magazine exclusively for baby boomer women. The cover story highlights the fact that marketers have finally recognized the buying power of nearly 40 million baby boomer women throughout the United States – something me* Publisher/Editor Jeanie Linders, creator of the international hit Menopause The Musical®, was among the first to validate through the success of her show.
Linders hopes to make the magazine the publication of choice for boomer women as they embrace its uniquely different focus for readers “who may not be a size 2 with a perfect life, but look at life with experience, honesty and the joy of celebrating this second phase of their lives.” The title of the new bimonthly magazine, me* (*My Entertainment, *My Empowerment), references the fact that the pages of the magazine will create a network among boomer women via stories and articles – entertaining and empowering them with the tools of how other women in this second stage of their lives cope with the changes they encounter. Every issue is dedicated to enhancing their lives; other highlights of the debut issue include:
- Leeza Gibbons and her mom face the challenges of aging and Alzheimer’s disease
- 7 Myths about Women’s Health After 40
- Unlocking the Creative me*
- 5 Steps to Intuitive Healing
While me* Magazine will be marketed nationally, Linders continues to take advantage of the huge presence of this targeted demographic at its Menopause The Musical® shows, putting the magazine into the hands of its audiences across the United States. me* Magazine will also partner with such groups as baby boomer Web sites, women’s health and fitness centers and other outlets, assuring a rate base of more than 300,000 highly desirable 40-plus women readers bimonthly. me* Magazine will also start holding events for this audience, such as the me* Discovery Series, a national lecture tour, and the second annual me* Discovery Expo to be held in Orlando, FL, on March 31, 2007.
Boomer women, according to Linders, have more wealth, health and education than our mothers before us. “Raised in an era with a war that didn’t count, the assassination of a president, more divorces, longer life spans and no true path to follow, we are creating our own. We were the first to have birth control and the choice of legal abortions, the first to balance family and careers, but we have the last voice that is heard above the noise of husbands, children, employers and parents. Our magazine is designed to give permission to this generation to embrace the concept of ‘it’s all about me’…to listen to the inner voice that is now speaking louder than all of the others and celebrate this
stage of life.”
Helmed by Linders, me* Magazine will be published bimonthly out of the Florida corporate headquarters, with Marianne Gray serving as its managing editor. With articles addressing money matters, travel, health, fitness, aging parents, empty nests, retirement, fashion, the arts, food, humor, inspiration and more, the magazine will benefit from an editorial board comprised of experts in fields that speak to this demographic including Lori Ovitz, well-known makeup artist to top celebrities and models, as well as people undergoing chemotherapy, radiation and other cancer-related treatments; Judith Orloff, M.D., a leading voice in the fields of medicine, psychiatry and psychic development who is an assistant clinical professor of psychiatry at UCLA and serves on the clinical staff of Cedars-Sinai Hospital; Judy Norsigian, a founding member of the Boston Women’s Health Book Collective and a contributor to the 1998 update of “Our Bodies, Ourselves”; Heather Stephenson, publications program manager for Our Bodies, Ourselves (also known as the Boston Women’s Health Book Collective) and managing editor of the 2005 edition of “Our Bodies, Ourselves” and editor of “Our Bodies, Ourselves: Menopause” (2006); BJ Gallagher, best-selling author and sought-after resource on leadership skills for women, male/female communication styles, how to manage your boss, thriving on change, and tapping into the creativity of diversity; Saralyn Mark, M.D., Senior Medical Advisor to the Office on Women's Health within the United States Department of Health and Human Services and the National Aeronautics and Space Administration (NASA) and an Associate Professor adjunct at the Yale University School of Medicine in the departments of Internal Medicine and Obstetrics and Gynecology; and Dotsie Bregel, founder of the National Association of Baby Boomer Women, www.nabbw.com, and Boomer Women Speak, www.boomerwomenspeak.com, and an expert on issues concerning her generation of women.
For more information or to subscribe, visit www.memagazine4u.com for downloads of the media kit, a table of contents for the first issue and an editorial calendar for upcoming issues. For advertising information, contact Barbara Lombard at (407) 478-1700, ext. 1960, or email blombard@memagazine4u.com.
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FOR IMMEDIATE RELEASE
November 22, 2006
Contact: Mary E. Richard, ABC, APR
Director of Public Relations
(407) 478-1700
Women in Red – Third Issue of Popular
me* Magazine Supports Heart Health Awareness
ORLANDO, FL—From Ming Na to Jayne Meadows, and all ages and sizes in between, nine female celebrities are the “top models” for the January/February Red Dress issue of me* Magazine to promote awareness of heart health for women over 40.
The celebrities, clad in red dresses for the me* Magazine cover, share their personal thoughts on heart health and the importance of making health a priority. The celebrities include Shohreh Aghdashloo, Joanna Cassidy, Sharon Lawrence, Amy Madigan, Constance Marie, Jayne Meadows, Ming Na, Lorraine Toussaint and Sheree Wilson.
With this issue, me* Magazine joins others in supporting “The Heart Truth,” a national campaign launched by the National Heart, Lung, and Blood Institute and other national organizations aimed at educating women on heart disease and encouraging them to make health a priority.
Launched in September as an adjunct project of the international hit show, Menopause The Musical®, the bi-monthly me* Magazine is a national sounding board and resource center for baby boomer women. It delivers articles on money matters, travel, health, fitness, aging parents, empty nests, retirement, fashion, the arts, food, humor, inspiration and more. It is distributed to 150,000 subscribers, attendees of the Menopause The Musical®show in all United States’ cities, plus women’s health and wellness outlets.
The magazine will feature a special 16-page Heart Health pullout section including health facts, tips on improving heart health, questions women should ask their doctors, beneficial exercises, special recipes and more.
The me* Magazine issue also gears its readers up for Valentine’s Day with an article on romantic escapes throughout the United States and another entitled “Real Intimacy Beyond Hearts and Flowers.” The Money Matters column takes advantage of the timing to present an article for tax time on creating a household inventory to save money and time; and the Body Shop column addresses “Cold vs. Flu: When to Stay Home.”
Advertising Information: For those who wish to communicate to this very targeted demographic, contact Yasmine Ballester at yaballester@menopausethemusical.com or telephone (407) 478-1700.
me* Magazine (My Entertainment, My Empowerment)FOR IMMEDIATE RELEASE
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February 27, 2007
Contact: Mary E. Richard, ABC, APR
Director of Public Relations
(407) 478-1700
me* Magazine Tackles Attitudes and Issues of an Ageless Society
ORLANDO, FL—“50 is the new 30” is an adage liberally used in today’s society and media messages. We are all witness to an entire generation of women reaching milestone birthdays feeling more vital, smarter and stronger than ever anticipated.
According to the lead article in the March/April issue of me* Magazine, “Ageless is an Attitude: The Next Revolution,” today’s females are “defying stereotypes of aging” and “becoming free in ways that we did not anticipate…replacing the problems of aging with the joy of agelessness.” The article explores the essence of true agelessness and a generation of women enjoying vital, energetic lives at every age and stage of our lives.
Television actresses CCH Pounder (“The Shield”) and Doris Roberts (“Everybody Loves Raymond”) grace the magazines’ cover and share their views on aging. “We are so lucky to be experiencing all of the advances, culturally and economically that we are going through,” said Roberts. “We are living in an age of great opportunity and women are allowed to grasp more opportunities than they were allowed decades ago which adds to our personal vitality.”
The issue continues its exploration of ageless is an attitude with articles entitled “ A Label for Our Generation: Are We Boomers, Seniors or Active Adults?” and another entitled “10 Steps to a Better Boomer Body.” Additional articles on cruise ships as an alternative to standard retirement communities, the anti-aging benefits of strength training, dating after 40, and adventuresome women taking up motorcycle riding continue the publication’s focus.
Actress Mariska Hargitay shares her driving passion as the founder of The Joyful Heart Foundation in an article entitled “When Worlds Come Together.” Hargitay relates the staggering statistics that lead her to create the foundation and become a driving force in the fight against sexual assault and caring for those who have survived it. This passion spills over into her work as “Law & Order: SVU’s” gritty, but empathetic Detective Olivia Benson giving further voice to assault victims.
TheMarch/April issue is rounded out with the Money Matters column highlighting the importance of maintaining financial independence, understanding financial options and what to do if suddenly widowed. The Body Shop column presents “The Brain Game: A Prescription for Keeping the Puzzle Pieces Together,” pointing out that a “consistent and focused effort is essential to thwart the aging process.”
An adjunct project of the international hit show, Menopause The Musical®, the bi-monthly me* Magazine is a national sounding board and resource center for baby boomer women. It delivers articles on money matters, travel, health, fitness, aging parents, empty nests, retirement, fashion, the arts, food, humor, inspiration and more. It is distributed to 150,000 subscribers, attendees of the Menopause The Musical®show in all United States’ cities, plus women’s health and wellness outlets. A one-year subscription (six issues) of me* Magazine is $12.95.
Advertising Information: For those who wish to communicate to this very targeted demographic, contact Michelle Binkewicz at mbinkewicz@memagazine4u.com or telephone (407) 478-1700.
me* Magazine (My Entertainment, My Empowerment)
May 3, 2007
Contact: Mary E. Richard, ABC, APR
Director of Public Relations
mrichard@menopausethemusical.com
(321) 274-1970
me* Magazine Explores Sexuality of Older Women
ORLANDO, FL— When baby boomer women came of age, the long held
belief that older women should not be too sexy or too vigorous or too interested in life flew out the window. According to the May/June issue of me* Magazine, today’s women firmly believe they have “a right to sexual pleasure and that belief is not going to evaporate at age 65 or 75.”
The article entitled “Expressing Your Sexual Self” points out that “the image of the older woman as sexless needs some rethinking.” Author Pamela D. Blair, Ph.D. states that sex does change as we age and that around the age of 50, women become more independent and assertive in their sexual desires.
Blair writes that after 50, looks are less important than intelligence, a sense of humor, and a sense of style. She indicates that at this age, “sex in a committed relationship is important – but more important for men than for women.” She also points out “that frequent sex may help you live longer as it burns calories, works muscles, and boosts the body’s immune system. Sex can even relieve pain by releasing endorphins and producing cortisone.”
Says Blair: “Sex can get better as we age. There’s more physical pleasure, more free time, no concern about pregnancy, and no children at home (hopefully). People accept their bodies, they experiment, and they understand their desires.”
On the flip side, the article reports that AIDS cases are rising more than twice as fast among older persons as young adults. More than 13 percent of Americans who have AIDS are over age 50. Divorcees and widows who are reentering the dating scene after a long hiatus may be especially at risk.
The May/June issue also includes an in-depth look at “Ties That Bind” exploring the unique relationship between mothers and daughters and fathers and daughters. Emmy winning actress Jessica Walter (Arrested Development) and her daughter Brooke Bowman, vice president of programming for ABC Family, grace the magazine cover and share insights into their relationship. Actor/Director/Producer Paul Newman and his daughter, Nell Newman, and Singer/Actor Harry Belafonte and his daughter Gina Belafonte also discuss the uniqueness of father and daughter relationships.
Theissue is rounded out with the Money Matters column on “Big Dividends,” exploring investment clubs and how they pay off in both money and friendships. In another article entitled “Your Best Face Forward,” celebrity makeup artist Carmindy of The Learning Channel’s “What Not To Wear” show and renowned makeup artist Bobbi Brown share smart makeup solutions for women over the age of 50.
An adjunct project of the international hit show, Menopause The Musical®, the bi-monthly me* Magazine is a national sounding board and resource center for baby boomer women. It delivers articles on money matters, travel, health, fitness, aging parents, empty nests, retirement, fashion, the arts, food, humor, inspiration and more. It is distributed to 150,000 subscribers, attendees of the Menopause The Musical®show in all United States’ cities, plus women’s health and wellness outlets. A one-year subscription (six issues) of me* Magazine is $12.95.
Advertising Information: For those who wish to communicate to this very targeted demographic, contact Michelle Binkewicz at mbinkewicz@memagazine4u.com or telephone (407) 478-1700.
me* Magazine (My Entertainment, My Empowerment)
September 17, 2007
Contact: Mary E. Richard, ABC, APR
Director of Public Relations
mrichard@menopausethemusical.com
(321) 274-1970
me* Magazine Explores Groundbreaking Women
as it Celebrates One-year Anniversary
with New Look and Format
ORLANDO, FL—The difficulties women have faced over the past 30 years and what to expect in the years ahead are highlighted in the lead article in the anniversary issue of me* Magazine – the official publication of Menopause The Musical®.
The article entitled “Groundbreaking Women: Firsts in Their Field” underscores contributions from female luminaries who forged the way for future generations of females including Wangari Muta Maathai, the first African woman awarded the Nobel Peace Prize; Billie Jean King, the first female to dominate world tennis, Arlene Blum, the first woman to lead a female team up Mount McKinley; and Phyllis Diller, a groundbreaking female stand-up comedian.
The one-year anniversary issue, which includes a slick new look and a larger format, sports a cover featuring Tyne Daly and Sharon Gless, the first female buddies to burst onto American television in “Cagney and Lacey.” The show’s executive producer, Barney Rosenzweig, originally decided to make a movie “that portrayed women as they really are, not as they were characterized by the all-male Hollywood hierarchy.” After multiple rejections by the studios, Rosenzweig turned to the small screen. It was only after the show became a phenomenon, that he surprisingly “became aware of how women were treated as a minority, of their second class status.”
Rosenzweig’s awakening resulted in a series that challenged female stereotypes. The show broke ground, and in doing so, helped change America’s thinking about women and their role in society.
Geraldine Ferraro, the first woman to run for Vice President of the United States, looks forward to the upcoming political season and the possibility of a female president remarking, “Once you are elected President of the United States, the most powerful position in the entire world, you tell me, what job is there a woman can’t do?” Linda Chavez-Thompson, the highest ranking female executive of the AFL-CIO, commented “Women bring a different viewpoint to the table. We need more women around the negotiating table and in public office.”
The anniversaryissue also includes an article entitled “A Pathway to Going Green” by Laureen Crowley Algier. Algier relates how women, not only feel responsible for their homes, but for Mother Earth as well. Another article, “Road Trip,” points out how baby boomers have changed our culture at every stage of their lives and are now changing the face of RVing. The trend is towards coaches in the same price range as an upscale house and their “campgrounds” have the same amenities found in upscale resorts.
The issue also includes the first book installment of “45s” the continuation of Jeanie Linders’ cast of four characters in the international hit show Menopause The Musical® - The Hilarious Celebration of Women and The Change. “45s” relates the story of the sound track of the lives of the baby boomer generation “when the music on the radio and turntables told the story of life.”
An adjunct project of the international hit show,
Menopause The Musical®, the bi-monthly
me* Magazine uses expert editorial and up-to-date commentary on topics such as health, travel, finance, food, books, etc to speak to boomer women about what affects their lives. It is distributed to 150,000 subscribers, attendees of the
Menopause The Musical®show in all United States’ cities, plus women’s health and wellness outlets, and various affiliations including the Red Hot Mamas. A one-year subscription (six issues) of me* Magazine is $14.95.
Advertising Information: For those who wish to communicate to this very targeted demographic, contact Michelle Binkewicz at mbinkewicz@memagazine4u.com or telephone (407) 478-1700.
me* Magazine (My Entertainment, My Empowerment)
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